Whether you’re an entrepreneur that’s just starting out, or you’ve been in the game for a while now, you know one of the most important parts of running a business is creating a successful marketing campaign. Marketing allows you to get others interested in the products and services that your business provides, and can help you to grow your brand recognition with a wider audience. When looking for effective ways to spread brand awareness, you’ll want to consider billboards. Billboards are a form of static advertising that allow you to present consumers with an image that represents your company and the products that you provide. Billboards are also readily available throughout the world in major metropolitan areas, so you’ll have plenty of advertising real estate to choose from.
One of the best places to advertise is the Big Apple, aka New York City! With a population of approximately eight million people, New York City is a bustling metropolis full of potential consumers to market to. As such, it’s a great idea to take advantage of billboards in NYC in order to market your business. However, New York City is a big town, and if you’re not familiar with the area, you might feel overwhelmed with the prospect of advertising there. Not to worry! We’re here to help with a guide to advertising and increasing your brand awareness in the Big Apple.
New York City Facts and Figures
New York City is known around the world as an epicenter of culture, art, and business. As Frank Sinatra once said, “If [you] can make it there, [you] can make it anywhere!” And it’s true! By finding success in New York City, you’re likely to grow an even larger national and international following. As such, advertising on billboards in New York City is an incredibly smart business tactic.
In addition to its high population, New York City sees a huge influx of tourists each year. New York City is also a transit-heavy city, with most people taking the subway or bus to and from their homes each day. When looking for billboard advertising opportunities in New York City, it’s essential to look for billboard real estate near major transportation hubs so that as many people as possible will see your advertisements.
What Types of Billboards Are Available in New York City?
When it comes to advertising in New York City, there are two main types of billboards that businesses typically choose to market with:
Print Billboards
Print billboards are a form of advertisement where a static image is printed on either paper or vinyl material and adhered to a large billboard structure. For a traditional four-week campaign, print billboards in New York City tend to cost somewhere between $200 to $2,500. These billboards are typically rotated throughout the city by the billboard advertising company that you work with, in order to ensure that it gets the most impressions (views) that it can.
Digital Billboards
Digital billboards are similar to print billboards in that they display large advertisements, however instead of showcasing printed images, they showcase digital images via an LED screen. Digital billboards can also display moving images and videos, meaning that you can advertise your business with more dynamic marketing materials on a digital billboard. Given their advanced technological features, digital billboards in New York City tend to come at a higher cost than print billboards. For a traditional four-week campaign, digital billboards in New York City tend to cost somewhere between $725 to $16,000.
Best Billboard Locations in New York City
When looking for billboard real estate in New York City, you’ll want to search for billboards in highly trafficked areas. Some of the best locations to search for billboards in New York City include:
Times Square
Times Square is an incredibly popular tourist destination in Midtown Manhattan, known for its astounding digital billboard displays. If you want your business to be noticed, Times Square is the place to do it.
The Broadway Theater District
New York City is known for being the home of Broadway, with hundreds of thousands of people going to see musicals and plays at the various theaters in the Broadway district each week. As such, by getting your business on billboards in the Broadway theater district, you’ll be sure to have your brand recognized by a wide amount of people.
Penn Station
Penn Station is one of the most popular train and subway stations in New York City, used by millions of locals and tourists alike throughout the week. By securing billboard real estate in and around Penn Station, you’re sure to capture a wide demographic of new consumers.
In Conclusion
When looking to grow your business’ brand recognition, it’s a great idea to advertise in New York City, a place with a sprawling local population and heavy influx of tourists. Invest in New York City Billboard real estate today, and watch your brand awareness soar!
